Economic globalisation has resulted in fierce competition. This trend has also become evident in the trade fair and exhibition sector. For the optical, medical and mechatronical industries, a trade fair presence has become pivotal for the presentation of capabilities, and a crucial sales and communications tool, since success in this industry depends largely on export.
SPECTARIS therefore actively promotes trade fairs and utilises them as a forum for the reinforcement of important partnerships in order to represent the various interests of its members within a framework of target groups. The association's participation in the advisory board of the "Ausstellungs- und Messeausschuss der Deutschen Wirtschaft" (AUMA – Exhibition and Trade Fair Committee) provides additional support for these efforts. For 2019, we offer participation in 23 foreign trade fairs for German companies in the SPECTARIS-industries. At all these trade shows you can meet a large number of German exhibitors and get more first-hand information on innovative products and services the German companies offer. Additional information on participation in foreign trade fairs is available on the following pages. In German language
In English language