Economic globalisation has resulted in fierce competition. This trend has also become evident in the trade fair and exhibition sector. For the optical, medical and mechatronical industries, a trade fair presence has become pivotal for the presentation of capabilities, and a crucial sales and communications tool, since success in this industry depends largely on export.
SPECTARIS therefore actively promotes trade fairs and utilises them as a forum for the reinforcement of important partnerships in order to represent the various interests of its members within a framework of target groups. The association's participation in the advisory board of the "Ausstellungs- und Messeausschuss der Deutschen Wirtschaft" (AUMA – Exhibition and Trade Fair Committee) provides additional support for these efforts. For 2019, we offer participation in 23 foreign trade fairs for German companies in the SPECTARIS-industries. At all these trade shows you can meet a large number of German exhibitors and get more first-hand information on innovative products and services the German companies offer. Additional information on participation in foreign trade fairs is available on the following pages. In English language